Discard at Your Peril

There is no escaping the reality that we live in a throw away society. Discarded bottles, plastics, tins, clothes litter our Earth. Many have little thought for the growing pile of discards. People want it faster.  They want the instant gratitude. Yet consistent steadiness often wins the day.  Great things take time to come to…

Is Packaging Really THAT Important?

Would you agree there’s “something” about packaging? Silently it tells a story of what you can expect. In an instant you know whether you’re going to be squealing with delight, or sobbing with disappointment. If the corners are tattered, then your experience is probably going to be as appealing as a plate of cold,chips.  But……

Do You Follow Marketplace Structure?

Have you ever been to a market? I’m sure you have. Perhaps your local market in your home town.  Maybe a marketplace in a hot, foreign land where the unfamiliar sights, sounds and smells assault your senses. Every market in every town around the World conforms to one thing… structure. And for a good reason… So the customers…

Why Your Need To Stop Working So Hard

A client asked me why she didn’t have enough time even though she was working hard and doing the smart things. Here’s what I said to her… Working hard is not the answer. Hard work gives you a hard life. Yet it’s what we’ve grown up knowing.  From early school years we’re told to study hard.  At…

Is Your Business Dream Big Enough?

Have you ever noticed that a great business begins with a dream? A dream so big that when it’s talked about people sit up, wide eyed, eager to know more.  They want to be a part of it.  They want to be a client or an advocate, perhaps even an investor. Big deams are are fuelled by passion.   A desire…

How To Attract Great Clients. No Selling Needed

Have you ever noticed how people with sector specific skills are always busy with their ideal clients or customers? And, they have fun too! Saddlers talk horses. Spend time at horse shows, chat to more horsey people and do great business. Car restorers talk “foo-foo valves” with other car nuts and find the exact part…

How Much for Soap?

Saturday morning I was staring at bars of soap in the supermarket. Eyes scanning the shelves and my mind quickly processing the array of soaps on offer. My fascination quickly took over as I immersed myself in a daily necessity purchase which is typically bought on price.  Or is it? On one shelf a bar…

Is Your MIT In Focus?

Morning clock ticks relentlessly, challenging your “to do list”. Time vies for pride of place against your emails and phone. Quick cuppa before the first client. Lunchtime. Check emails and the urgent list of “must do’s” grows Only option to stay late, finish the urgent stuff. Every day, I hear the “no time” mantra from clients.…