I wonder whether I am the only woman in the Universe who thinks the snip, snip of hair cutting is a total waste of time?

It’s second only to lawn mowing!

When done by experts hair and lawns look wonderful and prompt diary grabbing moments by their clients. I’ve seen it happen time and time again.

Not just in the hairdressers, but with countless experts.

The fear of missing out on something exquisite is overwhelming.

And for those cash rich, time poor people they have another opportunity to stand out amongst their peers and friends to show they have found something even better.

But the questions are...

“How do new clients know you’re good at what you do?”

“How do they know you are the expert with experience and can exceed their expectations?”

Preeminence and expert positioning go beyond a persuasive web site. But for many experts this is the point where they are losing out to their competition.

Ultimatley, the game changer comes from knowing the answer to this question...

“How do you stand out from the crowd and attract more ideal clients to you?”

When you know the answer, you can take your business up to the next level.

There is a popularised expert status measurement. And it is the “10,000 hour rule”. If you’ve been actively delivering and doing what you do for more than 10,000 hours you can consider yourself an expert. How could you use “the rule” to benefit your business?